Remember how different the world of communication was fifteen, twenty years ago? Actual conversations were had and screen distractions where limited. It seems that the world has gotten so much smaller with Texting, Instagram, Facebook, Twitter and whatever is coming next. Do we join the rage, or do we hold true to our old methods of communication. Those that proved reliable then.
While technology seems to do everything except slice bread, good old customer service with a smile and kind words still holds a solid place in business. Chick Filet spends a lot of time, effort and energy making sure their employees greet each customer and answer with “it is my pleasure” “Please” and “Thank you”
Just what Grandma Sandy told us growing up.
As stated in a recent article by Business Insider (January 2019):
“While small pleasantries are easy to dismiss in the multi-billion-dollar restaurant business, these little things have played a key role in setting Chick-fil-A apart from the competition.
In 2015, Chick-fil-A generated more revenue per restaurant than any other fast-food chain in the US. The chain’s average sales per restaurant reached nearly $4 million.
Meanwhile, the average KFC sold $1 million in 2015.
Analysts have said that customer service is key to Chick-fil-A’s success. Superior customer service drives higher sales per unit, contributing to the chain’s ability to generate greater revenue than chains such as KFC, Pizza Hut, and Domino’s with more than twice as many US locations.”
Technology does, most certainly have its’ place in business. However, personal attention, being polite, remembering peoples names may be the best way to set you apart from the competition. There are over 200,000 practicing dentists in the United States, a top priority needs to be differentiation. Grandma Sandy taught us many many years ago to “Mind our Manners,” and no matter how our world, or technology changes that still rings true.
Just like Chick-Fil-A, those manners maybe what helps you make your first million!
Call and Thank Grandma Sandy!