Company Culture

Wouldn’t you love to never feel like you’re going to ‘work’ again?

The culture in your company is a very important aspect as it creates great team spirit and can make your practice stand out from all other dental offices. You’ll need to take a look at the big picture to figure out how everyone can serve bigger and better within the practice to accomplish this. It is imperative that your team shares in your vision and core values in order for it to be clear to our patients what exactly that is.

Answer the following questions:

1. Why do I do what I do? Dig deep to find this answer.
2. Does the staff know the why?
3. Do you want to target specific types of patients and how do you want to be seen by them?
4. Where is your passion - Implants, Cosmetics, Pediatrics, Full Mouth Reconstruction, Ortho?
5. What does your practice represent and how can you sustain that vision?
6. How can you make your practice stand out in my town/area?

You want to create a culture of raving fans. First and foremost, your staff has to be your biggest fans. Evaluate how you can inspire your team to all want to be ‘A’ players. Push yourself out of your comfort zone, on a regular basis, this will promote growth for you and your team.

Schedule a Strategy Meeting

Sit down with your team and brainstorm,  the more ‘buy in’ your team has, the more likely they are to perform at a higher level. Sometimes as the boss, you may not see all of the issues going on and your team can offer insight. Use your teamwork, ask your staff what they think you could all do as a team to improve. Have them write down what they think your philosophy/foundation is. You can use this to create it or correct it.

Look at how your past goals were set and determine which goals created encouraging behaviors and which lead to discouraging behavior. Figure out what you could do differently, take your key processes and break them down.

• Is there something you can change or tweak to improve the process?
• Which elements of your current culture do you need to preserve?

Have an employee handbook with your vision, motto, mission statement, job descriptions, office policies, and team expectations in it. Therefore, giving each employee something to have in hand that has your clear expectations for them read while paving their path into their new position and to be able to refer to in the future. Be sure every new employee knows and understands your vision and receives a handbook.

A good foundation will give you clarity and satisfaction. If you do not have a vision/philosophy/foundation in life or business, you’ll meander through life with no success of meeting a goal. The goal and the destination are the same, but the approach may change. If our foundation is strong, we can be flexible and weather the storm. Be firm in your philosophy, but remember to stay flexible when it comes to the approach because things don’t always go as planned.

Keep in mind why it is you do what you do.

What do you value most.…are you financially driven or is it your passion?

Remember that your patients will always see the ‘real’ you. Bringing a great culture, team spirit, and loyalty to the practice will ensure that you never feel like you are going to ‘work’ again, it will be fun and enjoyable.