Jeffery Cole, President fo the ADA addressed the House of Delegates on Oct 22nd challenging the dental industry. Asking, "What difference will you make?" Cole feels that the future of dentistry is bright, but also acknowledges the many changes that our profession is facing.
"...That the business and practice of dentistry is changing dramatically, from advances in science to increased technology, from economic pressure to professional uncertainty, from outside influences to what has been referred to as not only the commoditization of dentistry but really all of health care,"
Jeffrey Cole went on to discuss changes to Kodak and Blockbuster and their inability to adapt, stating "[These companies] send an ominous warning to those of us concerned with advancing an organization, and perhaps an even more dire message for those of us concerned with advancing a profession: adapt to disruption, or risk losing everything…We cannot pretend that disruptors don't exist, if we intend on advancing our profession in the most positive manner…We cannot delay uncomfortable but necessary discussions about how to address these forces."
His reminder about change/disruption, bringing opportunity and motivation resonated. As we often coach our AMP clients on how to be open and accepting to change. Essentially how to become comfortable with being uncomfortable. While change can be scary it is also often the catalyst to reaching a new level in life you never envisioned possible.
Change brings with it many hurdles at times but if you are willing to play full out and get through the hurdles then with that comes transformation. That transformation is accompanied with an astounding level of peace and hope. This is our wish for all our clients and it is a privilege to be part of that process as a dental coach.
Not only in your dental practice, but in your personal life. What difference will you make? Will you teach your children perseverance and grit? The next time you step into an exam with a patient think your self "What difference will I make?" Jeffrey Cole is ready to do what it takes to advance dentistry, are you?
"Together we can deliver not only what our members and our patients need today, but also what they can't even imagine they will need tomorrow. We can all take pride in charting a positive future of our profession. Together we will advance dentistry"
