Do you find some of your patients telling you that they want to wait until their insurance renews? Or they can’t do this right now because they have an upcoming vacation? If we’re all being honest, this happens more than we’d like. If we’re really being honest how many of us do the same sort of thing to someone else?
Meaning we are all consumers with limited funds and make decisions about how to prioritize our spending. Sadly too many Americans have become brainwashed that their insurance companies are more trustworthy than you, which most of the time isn’t true.
Once we understand patient/consumer psychology and how they make decisions, we can speak their language. Right now most of us are speaking “Dental” when we should be speaking “Consumerism”.