Lots of people ask what is the difference between coaching and consulting, which is a great question! Here would be the simplest way to explain it, the ancient Chinese proverb of hand a man a fish and feed him for a day vs teach him how to fish and feed him for a lifetime. This is why you are seeing more and more claim to be coaches, because there is huge power in teaching.
That being said, let’s not diminish the role and power of consulting, it is absolutely needed in some cases. A consultant comes in and tells you what is wrong and most of the time tells you how to appropriately fix it. The challenge is, did you learn why they think it is the best for you, is it the best for you? This is where many complain about cookie cutter consulting.